The stark reality, whether we like it or not, is that nearly everyone will need some form of vision aid for close up reading by the time they are 50.... and 50+ year olds are the new 25 year olds when it comes to keeping up with trends today! One surprising fact is that on average typical users purchase more than 4 pairs each year!
Whilst consumers may choke at the cost of prescription readers from Opticians, the market for “ready readers” is booming. A consumer might have to pay more than $100 for a pair of reading glasses from an optician which might easily be lost or broken, whereas the comparatively inexpensive ready readers mean that people can afford to take risks with fashionable frames, often buying more than one pair.
One cautionary note however, often reported by the likes of Which? Magazine (a renowned consumer choice publication in the UK), is that very cheap readers can be potentially damaging to the eyes and should be approached carefully. The most common fail is that the lenses are not properly tested and the centers of the lenses not correctly positioned which can cause blurred or double vision, head aches and worse! Which? magazine advises people who have a prescription above +2.0 to test ‘ready’ reading glasses for two minutes to check the center points of each lens are aligned correctly.
So this growing market represents a great opportunity for Book Stores and Gift Stores to capitalise on this trend with an appropriate offering. Fashionable frames and quality lenses at competitive SRP’s that suit the profile of their customers.
Do your customers need glasses? As most people start needing help with vision around the age of 40, the market for ready readers is growing and will continue to grow as long as people continue to age to 40. There are not many things that are certain as that! If you have had your eye on this product sector, but are unsure where to start or what to choose, Easy Readers really are the easy way to retail reading glasses. We have designed 10 frames based on the most popular high street styles (to suit all ages and genders), produced them in just the best selling colors and top selling four lens strengths. Then tested them to all the required quality standards and packaged & merchandised them in an original, charming, and user-friendly way. They are also reassuringly priced to reflect their superior quality, but competitive enough to suit everyone’s pocket too. Traditional book shop, garden center, café, trendy barbers, pharmacy, or department store, this range of 'easy to pick up’ readers merchandise works wonderfully just about anywhere. Easy! We think you should try it! An assortment of styles with various SRPs, see individual product for prices.
The key features
• Easy to retail - Available in just the popular strengths 1.5, 2.0, 2.5, 3.0.
• 16 most popular high street frame styles - something to suit all ages and genders.
• Quality Tested to all US, UK and EU standards.
• Competitive price points.
• 'Ready to retail’ programs. Tidy, compact & contemporary merchandising options.
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